CULLINAN was founded in 2016 by highly respected industry creatives: Tom Cullinan and Dana Cullinan.

The agency was born out of 35-years combined advertising industry experience. At its heart, CULLINAN wish to redefine the way an agency operates – in a world which is leaving agencies many behind.

We are a branding and marketing agency designed for the integrated world.

We know that the most talented people do not live in the same city or even country. We work in small remote interdisciplinary teams made up of experienced individuals.

With our hand-picked approach to talent, we create memorable and powerful brand experiences.

We place human insights in the center as humans. Not as employees to a big organisation but rather as talented individuals.

Our best work is done when clients become integral members of our CULLINAN team.

Tom Cullinan
A highly regarded and awarded Creative Partner. Previously the Creative Partner leading Finweeks South African agency of the decade which featured, for its tenth year, as one of the World’s Leading Independent Agencies. Tom’s influence has in the past lead to his listing on The Mail and Guardians’ “Top 300 Young South Africans” alongside numerous young South African sporting, business and political figures.

Dana Cullinan
Starting out her career in the tech capital Tel-Aviv, and then relocating to Johannesburg where she’s spent 15 years not only guiding Finweeks South African agency of the decade but helping it become one of the World’s Leading Independent Agencies. Along the way, while building many local blue-chip brands, she has received numerous international awards.